Product Design
Product Design
Product Design
Mobile App
Mobile App
Mobile App
Health & Wellness
Health & Wellness
Health & Wellness
Fertility & Family
Fertility & Family
Fertility & Family
A mobile app concept that turns pregnancy preparation into a shared experience. It engages both partners with tools for tracking, communication, and emotional support, making fertility planning more collaborative and less stressful.
A mobile app concept that turns pregnancy preparation into a shared experience. It engages both partners with tools for tracking, communication, and emotional support, making fertility planning more collaborative and less stressful.
A mobile app concept that turns pregnancy preparation into a shared experience. It engages both partners with tools for tracking, communication, and emotional support, making fertility planning more collaborative and less stressful.
Making Fertility a Shared Journey
Making Fertility a Shared Journey
Fertility & Family App aims to support couples prepare for pregnancy together through shared accounts, a joint fertility calendar, and interactive partner support.
Fertility & Family App aims to support couples prepare for pregnancy together through shared accounts, a joint fertility calendar, and interactive partner support.
Making Fertility a Shared Journey
Fertility & Family App aims to support couples prepare for pregnancy together through shared accounts, a joint fertility calendar, and interactive partner support.
User research
User research
User research
I surveyed 12 participants aged 25–36, including couples preparing for pregnancy, already pregnant, or experiencing infertility, to understand their needs and challenges and inform key design decisions.
I surveyed 12 participants aged 25–36, including couples preparing for pregnancy, already pregnant, or experiencing infertility, to understand their needs and challenges and inform key design decisions.
I surveyed 12 participants aged 25–36, including couples preparing for pregnancy, already pregnant, or experiencing infertility, to understand their needs and challenges and inform key design decisions.
User Flow
User Flow
User Flow
Supporting user’s routines with minimum tasks. We are avoiding the non-essential pages in the user flow.
Supporting user’s routines with minimum tasks. We are avoiding the non-essential pages in the user flow.
Supporting user’s routines with minimum tasks. We are avoiding the non-essential pages in the user flow.
Paper Prototyping
Paper Prototyping
Paper Prototyping
Helping us rapidly explore ideas such as shared fertility tracking and couple activities. It enabled quick user feedback and early discovery of usability issues before moving into high-fidelity designs.
Helping us rapidly explore ideas such as shared fertility tracking and couple activities. It enabled quick user feedback and early discovery of usability issues before moving into high-fidelity designs.
Helping us rapidly explore ideas such as shared fertility tracking and couple activities. It enabled quick user feedback and early discovery of usability issues before moving into high-fidelity designs.
01
Simple, inclusive, and emotionally engaging interface.
A design that transforms fertility tracking into a shared journey.
The onboarding flow aims to be a brief guide for new users.
02
The app’s shared fertility analysis plays a key role. It lets couples track fertile days and personal fertility health data together, provides a shared calendar to stay aligned.
03
Gamified Fertility Flower Growth and Shared Memories reflect the app’s core vision, preparing for pregnancy together through support, encouragement, and shared growth.
01
01
Simple, inclusive, and emotionally engaging interface.
A design that transforms fertility tracking into a shared journey.
Simple, inclusive, and emotionally engaging interface.
A design that transforms fertility tracking into a shared journey.
The onboarding flow aims to be a brief guide for new users.
The onboarding flow aims to be a brief guide for new users.
02
02
The app’s shared fertility analysis plays a key role. It lets couples track fertile days and personal fertility health data together, provides a shared calendar to stay aligned.
The app’s shared fertility analysis plays a key role. It lets couples track fertile days and personal fertility health data together, provides a shared calendar to stay aligned.
03
03
Gamified Fertility Flower Growth and Shared Memories reflect the app’s core vision, preparing for pregnancy together through support, encouragement, and shared growth.
Gamified Fertility Flower Growth and Shared Memories reflect the app’s core vision, preparing for pregnancy together through support, encouragement, and shared growth.
